Every successful product launch is usually preceded by a string of failures, but we only remember the winners and ignore the failures and pretend they never happened. A new museum is set to open in Sweden that hopes to make this right.

The “Museum of Failures” is the brainchild of Dr. Samuel West, an organizational psychologist, who has spent the last seven years studying failure and success and what people say about both.

Dr. Samuel West holding the Nokia N-Gage.