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The Jeep is Colombia’s most iconic mode of transportation, especially in the coffee growing regions where farming is an integral part of life. These rugged vehicles are used by farmers to transport massive loads of cargo as well as people between towns located among the country’s hilly terrains.

Willys Jeeps were first introduced in Colombia in 1946 following the end of Word War 2. The US Army had surplus Jeeps and parts from the war, which they began to sell to the developing countries at bargain prices. A large number of them were procured by the farmers in the Quindío Department of western Colombia. Prior to the introduction of the Jeep the main transportation in the mountainous topography was mules, which lead people to call Jeeps "mulitas mecánicas" or mechanical mules.


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