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From marketing to production to direction, Shivaay is one of Ajay Devgn's most ambitious ventures and he is striving to ensure that every aspect of the film is being looked after. The actor turned filmmaker has now decided to use the opportunity to interact with his fans, as he gears up to launch the trailer of his film.


Ajay Devgn has expressed his desire to launch the first look of Shivaay in Indore on August 7, marking the occasion of Friendship's Day. It is being said that the actor thought meeting his fans on this special day will strengthen his bond. From what we hear, the Indore based fan group of Ajay contacted the actor and suggested the idea of the trailer launch. The actor's agreement nod has obviously left his fans thrilled and it has been learnt that several large fan groups from Uttar Pradesh too may attend the event. On the other hand, besides the event, the trailer of Shivaay will also be attached to the Akshay Kumar starrer period thriller Rustom which releases on August 12.


The said event will also have Ajay introducing the leading lady of the film Sayyesha Saigal who will be making her Bollywood debut with Shivaay. The film also has stars Abigail Eames, Vir Das, Erika Kaar among others and is slated to release on October 28.





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