Alpha Box Office Collection – Day 13

Alia Bhatt’s latest release, Alpha, got off to a below-average start at the Indian box office on its opening Friday. Despite significant pre-release buzz, the film’s trailer drew widespread mockery and negative feedback online, with many viewers questioning its content and execution. Alpha was heavily reliant on paid promotions, favorable reviews, and corporate bookings—a strategy commonly associated with Yash Raj Films’ recent releases to artificially inflate opening day figures. However, these tactics failed to translate into genuine footfall, as audiences continue to compare every new spy thriller with the benchmark set by Dhurandhar.

Moviegoers have largely dismissed Alpha as a typical Bollywood propaganda film, leading many to skip the theatrical experience altogether. While corporate bookings may help the film muster around ₹35 crore in its first week, a steep decline is expected on weekdays once these bookings taper off. Critical reception has also been less than favorable. Barring a handful of paid critics and promotional voices, most reviewers have panned the film, citing weak storytelling and lackluster execution. Given its substantial production budget, Alpha now faces an uphill battle to recover costs through theatrical revenue alone. According to current trends, the film’s lifetime collection is projected at ₹70-75 crore with corporate bookings, and a more realistic ₹50-55 crore without them—figures that fall well short of breakeven expectations.

Alpha is a Bollywood action thriller directed by Shiv Rawail, marking his feature film debut. Produced by Aditya Chopra under the Yash Raj Films banner, the film is based on a script co-written by Soumil Shukla, Shridhar Raghavan, Ishita Moitra, and Uday Chopra. It serves as the seventh installment in the YRF Spy Universe. The film features a star-studded cast including Alia Bhatt, Sharvari, Anil Kapoor, and Bobby Deol in lead roles. Released theatrically on July 3, 2026, Alpha opened to mixed-to-negative reviews from both critics and audiences alike.

The Indian box office collection of “Alpha” is as follows (all languages):

**: Estimated figure