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Juzcar is a small town and municipality in the autonomous province of Andalusia, 113 km away from the city of Malaga and 25 km from Ronda. Once a traditional White Towns of Andalusia with whitewashed buildings, the picturesque hamlet changed its look in the summer of 2011, when it was chosen by Sony Pictures as the setting for the premiere of their new film “The Smurfs 3D". As a part of the campaign to promote the movie, Sony came up with an innovative idea to paint the whole village blue. That summer a team of 20 painters painted Júzcar's 175 buildings including the church, the town hall and gravestones. On July 23, ten days before the film hit movie theaters, the new "Smurf Town" hosted the special premiere with great fanfare.

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