Register | Login


In a publicity stunt last week, an Italian insurance company installed a massive submarine that appeared to have emerged from underneath an old Milan street. Just off of Via dei Mercanti, near the heart of the old city, the submarine had apparently broke the “surface”, damaging paving stones and a nearby car. A group of actors, some dressed as disoriented sailors and scuba divers, clambered down from the lost submarine's tower to meet emergency crews at the scene.

The brilliant ploy was executed by ad agency M&C Saatchi Milano for the insurance company Europ Assistance Italia, as part of its "Protect Your Life" campaign.

milan-submarine-5

Read more »
© Amusing Planet, 2013.


Loading...

Kangana Ranaut attended the screening of Pain And Glory
Kangana Ranaut attended the screening of Pain And Glory
Pooja Hegde at Maharshi Vijayotsavam Function
Pooja Hegde at Maharshi Vijayotsavam Function
Priyanka Chopra attended Les Plus Belles Annees DUne Vie
Priyanka Chopra attended Les Plus Belles Annees DUne Vie
Kangana Ranaut at 72nd Cannes International Film Festival
Kangana Ranaut at 72nd Cannes International Film Festival
Aishwarya Rai Bachchan  72nd Annual Cannes Film Festival
Aishwarya Rai Bachchan 72nd Annual Cannes Film Festival
Nushrat Bharucha Birthday Party Celebration
Nushrat Bharucha Birthday Party Celebration
The Worlds Oldest Printed Book
The Worlds Oldest Printed Book
How Japanese Bamboo Helped Edison Make The Light Bulb
How Japanese Bamboo Helped Edison Make The Light Bulb