Register | Login


In a publicity stunt last week, an Italian insurance company installed a massive submarine that appeared to have emerged from underneath an old Milan street. Just off of Via dei Mercanti, near the heart of the old city, the submarine had apparently broke the “surface”, damaging paving stones and a nearby car. A group of actors, some dressed as disoriented sailors and scuba divers, clambered down from the lost submarine's tower to meet emergency crews at the scene.

The brilliant ploy was executed by ad agency M&C Saatchi Milano for the insurance company Europ Assistance Italia, as part of its "Protect Your Life" campaign.

milan-submarine-5

Read more »
© Amusing Planet, 2013.


Loading...

5 Most Impressive Blue Holes Around The World
5 Most Impressive Blue Holes Around The World
Sand Mandala: The Tibetan Art of Intricate Sand Paintings
Sand Mandala: The Tibetan Art of Intricate Sand Paintings
Guided Busways
Guided Busways
Crested Saguaro Cactus
Crested Saguaro Cactus
The Hanging Pillar of Lepakshi Temple
The Hanging Pillar of Lepakshi Temple
Ruhr’s Slag Heap Tourism
Ruhr’s Slag Heap Tourism
Jacqueline Fernandez on Cineblitz magazine September 2015
Jacqueline Fernandez on Cineblitz magazine September 2015
Parineeti Chopra in Retro Style Harpers Bazaar Photoshoot
Parineeti Chopra in Retro Style Harpers Bazaar Photoshoot