Register | Login


In a publicity stunt last week, an Italian insurance company installed a massive submarine that appeared to have emerged from underneath an old Milan street. Just off of Via dei Mercanti, near the heart of the old city, the submarine had apparently broke the “surface”, damaging paving stones and a nearby car. A group of actors, some dressed as disoriented sailors and scuba divers, clambered down from the lost submarine's tower to meet emergency crews at the scene.

The brilliant ploy was executed by ad agency M&C Saatchi Milano for the insurance company Europ Assistance Italia, as part of its "Protect Your Life" campaign.

milan-submarine-5

Read more »
© Amusing Planet, 2013.


Priyanka Chopra Shoot Complex Mag July 2016
Priyanka Chopra Shoot Complex Mag July 2016
Priyanka Chopra signs a deal with American network
Priyanka Chopra signs a deal with American network
Priyanka Chopra Sizzles on FilmFare February 2015 Cover
Priyanka Chopra Sizzles on FilmFare February 2015 Cover
Priyanka Chopra Sizzles on Hello Magazine Nov 2016
Priyanka Chopra Sizzles on Hello Magazine Nov 2016
Priyanka Chopra Sparkles in Appy Fizz Campaign
Priyanka Chopra Sparkles in Appy Fizz Campaign
Priyanka Chopra sported a bodycon dress at Manishs House
Priyanka Chopra sported a bodycon dress at Manishs House
Priyanka Chopra spotted in Los Angeles Jimmy Kimmel TV Show
Priyanka Chopra spotted in Los Angeles Jimmy Kimmel TV Show
Priyanka Chopra The Sky is Pink Wrap up Party in Mumbai
Priyanka Chopra The Sky is Pink Wrap up Party in Mumbai