Modern life is full of conveniences but few things are as convenient as sliced bread.

Just think about it. To make a sandwich all you need to do is open a bag and remove the required number of pre-cut slices. No need to take out the whole loaf, find a knife and saw into it resulting in uneven slices and broken edges. It’s almost funny that it took humans more than two thousand years to figure that out. Now imagine someone trying to take away this great invention.

The United States Government attempted to do that in 1943. The Second World War was in full swing, and America, like most Allied countries, was trying to conserve resources for the war effort. Food was one of them.

An ad for sliced bread by the Continental Baking Company, one of first bakeries to sell pre-sliced bread.