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A typical Pakistani truck driver spends more time with his truck than he does with his wife. Which explains why he wants his 10-ton six-wheeler to look like a new bride.

These trucks plying across Pakistan’s national highways and the neighboring country of Afghanistan are distinctively ostentatious. The entire trucks, from top to bottom, are a riot of colors. Lavishly painted panels containing a mosaic of birds, flowers, landscapes, saints, and actresses in hyper-saturated color palette adorn the exterior, while plastic flowers, draped beads, mirrors, ribbons and velvet grace the interior. The cabin is crowned by a custom built wooden prow wrapped in more kitschy artwork, while a string of metal bells dangle from the chassis all round the periphery. When the truck is in motion, these bells clang against each other like a new bride’s ghungroo. This is where the nickname “jingle trucks” come from—coined by US troops deployed in Afghanistan.

pakistan-jingle-trucks-12

Photo credit: ISAF Public Affairs/Flickr

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