Some people see faces in everything—in clouds, in the arrangement of faucets on a sink, on a power socket, and on the facade of a building. But the enormous face on this 32-story apartment building at the Carlton end of Swanston Street, in Melbourne, is not an illusion. The face has actually been sculpted on to the building's southern and eastern facades by the creative use of negative spaces formed by white balconies against black windows.

An architectural world’s first, the building named “Portrait” stands at the former Carlton United and Brewery site on Swanston Street.