Ajay Devgn’s most ambitious venture Shivaay‘s trailer is set to be released on August 7 in Indore, with a fan group based there.

According to sources, an Indore based fan group had contacted Ajay and suggested him the idea of trailer launch. When Devgn agreed to meet his fans and release the trailer it served as a great happiness for his fans. The preparation of the event has started in full swing.

This is a very unique way of releasing the trailer and other fans from Madhya Pradesh will also be part of the trailer launch.

Ajay will also be introducing his leading lady from the film Sayyesha Saigal. The movie also features Abigail Eames, Vir Das, Erika Kaar and is slated to release on October 28. The movie will be clashing with Ae Dil Hai Mushkil starring Ranbir Kapoor, Aishwarya Rai Bachchan, Anushka Sharma and Fawad Khan.