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Known for his rugged looks, Arjun Kapoor has gained immense popularity among female fans. While he is known to stay away from endorsements, this Kapoor lad has recently been signed as the brand ambassador by Flying Machine, a popular Indian denim brand which is a part of Arvind Lifestyle Brands Ltd. A print and television campaign is being launched featuring Arjun Kapoor showcasing their new Spring Summer'14 collection.



Commenting on the partnership with Arjun Kapoor, Alok Dubey, COO of Arvind Lifestyle Brands Ltd said, "Flying Machine is the vanguard of youth trends. With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be "The New Cool" with youth at large. He's definitely a youth icon with a real persona and that is a glove-fit for Flying Machine, a cult icon itself. ''



Sharing his excitement about this, Arjun Kapoor said, "I've always believed style is a way to say who you are without having to speak. It's reflected across all the choices I've made be it films, events or otherwise. Flying Machine has historically spoken volumes be it with their trendy clothes or their stylish campaigns. I'm super-excited to be taking over as their new brand ambassador and with their trippy new campaign; I'm hoping we are able to really define 'The New Cool'."


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