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Saturday Update: Universal reports Glass debuted with $16 million on opening day Friday, including Thursday night’s $3.7 million start. That represents the third best-ever opening Friday on MLK weekend, following American Sniper‘s $30.3 million in 2015 and Cloverfield‘s $17.2 million in 2008. It’s also 9 percent ahead of Split‘s $14.6 million first day two years ago. Read More »
Debuting on a holiday weekend with no other major new releases in the marketplace, Glass had a pretty good 3-day opening of $40.5 million and a projected 4-day gross of $47 million, making it the third-highest opener in MLK weekend history, behind only American Sniper ($89.2/$107.2 million) and Ride Along ($41.5/$48.6 million). Meanwhile, The Upside and A Dog’s Way Home showed their legs in Read More »
Friday Update: Universal reports this morning that M. Night Shyamalan’s Glass cracked open $3.7 million on Thursday evening to begin the long holiday weekend. The film opened at 7pm in 3,200 domestic locations.For comparison purposes, here’s how that stacks up to recent genre films:85 percent ahead of Split ($2.0 million)14 percent behind A Quiet Place ($4.3 million)32 percent behind  Read More »
Top Three Trailers with Highest Recall Score Among Moviegoing AudiencesMoviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema, among films opening in the next 10 weeks.A Dog’s Way HomeSonythis Friday, January 1123.5% of moviegoers (390 respondents) saw and recalled this trailer this week.That’s a new peak, up from a prior 22.2% peak last week.It Read More »
Wednesday, January 2 Update:Coming in first place at the North American box office for the second weekend in a row, Aquaman slightly bested its 3-day estimate of $51.55 million with an actual gross of $52.11 million over the 3-day period, while the Warner Bros. superhero tentpole managed $78.50 million over the 5-day weekend.Similarly, actuals for Mary Poppins Returns came in more than $300K over Read More »
Saturday Update: Warner Bros. reports Aquaman added another $9.3 million on Friday, raising its domestic haul to $238.3 million after 15 days in release. A third domestic frame around $30 million appears likely at this point.Perhaps even more impressively, the studio adds that the film added $12.4 million and became the highest grossing DC movie of all-time in the overseas market as it reached $6 Read More »
The final weekend of 2018 will see a number of strong holdovers as the Christmas-New Year’s corridor carries on, offering something for a variety of audiences. Holmes & Watson and Vice debuted in wide release on Christmas Day this past Tuesday and are included in the forecast below.Note: Theater counts for Mary Queen of Scots and The Favourite were not available at this time of publishi Read More »
Saturday, December 29 Report: Warner Bros.’ Aquaman continues to float atop the box office after posting another $17.1 million on Friday. Domestically, that brings the DC title’s haul up to $154.3 million after eight days of release, putting it 32 percent ahead of the pace of Venom and 37 percent ahead of Ant-Man and the Wasp. We’re projecting a sophomore weekend around $48.5 mi Read More »
Monday, December 31 Update:Updated numbers include:Aquaman = $52.1M  [updated studio estimate]Mary Poppins Returns = $28.3M  [actual]Bumblebee = $20.9M [updated studio estimate]Spider-Man: Into the Spider-Verse = $18.8M [updated studio estimate]The Mule = $12.1M [updated studio estimate]Vice = $7.7M [actual]Holmes and Watson = $7.4M [updated studio estimate]Second Act = $7.3M [actual]Ralph Breaks Read More »
Monday, Dec. 24 Update: The numbers for Aquaman now stand at a $95.2M overseas weekend, $415.5M overseas total, and $488.2M global total.Sunday, Dec. 23 Update: Leading the global box office for the third consecutive frame, Aquaman earned an estimated $91.3M overseas this weekend.That includes $23.3M in China, for a running total of $232.8M there. That’s already the 9th-highest non-Chinese Read More »
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