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Monday Update:


It might not quite qualify as “crazy rich,” but Crazy Rich Asians topped the box office this weekend with a confirmed $26.5 million.


The Warner Bros. romantic comedy earned steadily higher studio estimates, from $23.6 million on Saturday to $25.2 million on Sunday to a $26.5 million actual on Monday.


After its Wednesday opening last week, the title has now earned $35.2 million total.


Last weekend’s leader, fellow Warner Bros. action-adventure The Meg, fell to the runner-up slot with a confirmed $21.1 million.


Some weekend projections had the film running neck-and-neck with Crazy or even leading for a second frame, but Meg fell a bit further than expected while Crazy exceeded most box office expectations.


Meg‘s -53% second weekend decline was sharper than for other recent shark-themed summer movies, such as -36% for 47 Meters Down or -47% for The Shallows.


STX Entertainment’s R-rated action thriller Mile 22 started in third place with a confirmed $13.7 million. Sony’s action-adventure Alpha began in fifth place with a confirmed $10.3 million. Both were roughly in line with pre-release expectations.


Comparisons


Total box office this weekend was $129.1 million. That’s 12.1% below last weekend, but 33.9% ahead of this same weekend last year.


Year-to-date box office stands at $7.98 billion. That’s 9.2% ahead of last year, up from +8.7% after last weekend.


Demographic data


According to demographic data from BoxofficeProfile:



The audience for Crazy Rich Asians was 56.7% female. While a female skew is typical for a romantic comedy, that’s actually pretty closer to 50/50 as far the genre goes. For comparison, Mamma Mia! Here We Go Again was 69.1% female this weekend.
Crazy also skewed older, with 55.2% of the audience aged 50 or older. That may be in part due to the plot’s major themes of generational clashes and a mother-in-law who may be the third biggest character after the two romantic leads.

A full demographic breakdown of last weekend, courtesy of BoxofficeProfile, is included below.




Sunday Update:


Crazy Rich Asians had a crazy rich weekend. The heavily-hyped release led by a cast of Asian actors – arguably the first such film from a major studio since 1993’s The Joy Luck Club – grossed an estimated $25.2 million over the three-day period and $34 million since opening on Wednesday, bringing it in at the high end of expectations. Further down the Top 10, new wide releases Mile 22 and Alpha debuted to less impressive numbers.


After weeks of steadily-building hype for the Warner Bros. comedy, Crazy Rich Asians made good on its promise, helped in no small part by an all-encompassing media blitz, strong social media activity, and overwhelmingly positive early buzz. It also had little in the way of competition, with no other major studio comedies currently making waves at the box office. Debuting in 3,384 theaters, the film boasted a strong per-screen average of $7,457 and skewed heavily female, with women making up 68 percent of the opening weekend audience.


Based on audience exit surveys (opening day audiences gave the film an “A” Cinemascore) and strong reviews (it’s currently 92 percent “Fresh” at Rotten Tomatoes), Crazy Rich Asians could well be in for a leggy run in the weeks ahead, with positive word-of-mouth and the historic nature of the release serving to boost its prospects. Indeed, reports of individuals and organizations buying out theaters and organizing large groups to see the film have been widespread. It’s a phenomenon that certainly helped strengthen the opening weekend numbers but could also have a ripple effect going forward, as the film’s cultural importance continues to be a rallying cry for both new and repeat viewers.


Slipping to second place was last weekend’s big winner The Meg, which took in an estimated $21.1 million in its sophomore frame for a grand total of $83.7 million after ten days. That’s a 53 percent drop for the Warner Bros. shark thriller, which took industry observers by surprise when it debuted to a much better-than-expected $45.4 million last weekend. The $150 million release (co-financed by Beijing-based Gravity Pictures) is now assured a domestic gross north of $100 million, in addition to international receipts that have already topped $ million through Sunday.


Debuting in third place was STX’s Mile 22, the latest film from star Mark Wahlberg and director Peter Berg, who previously worked together on Lone Survivor, Deepwater Horizon, and Patriots Day. With an estimated $13.6 million, the film improved on the wide opening of Patriots Day ($11.6 million) but came in significantly lower than both Deepwater Horizon ($20.2 million) and Lone Survivor ($37.8 million). Audiences gave this one a “B-” Cinemascore but it was less-beloved by critics, who largely panned it (the Rotten Tomatoes score is 20%). The audience breakdown was heavily male (60%) and skewed older, with 73% over the age of 25.


Compared to other recent male-driven releases, Mile 22 took in less than last year’s Tom Cruise vehicle American Made ($16.8 million) and the Gerard Butler actioner Den of Thieves ($15.2 million), though it did come in a tick higher Death Wish, the revenge reboot starring Bruce Willis that debuted to $13 million back in March. On the plus side, the film’s reported budget is a relatively modest $35 million.


The next two films on the list, Mission: Impossible – Fallout and Alpha, came in neck and neck this weekend.


The late-summer blockbuster Mission: Impossible – Fallout dipped about 45 percent to an estimated $10.5 million in its fourth weekend of play. That gives the Tom Cruise franchise entry an impressive $180.7 million thus far, putting it just a hair below the first Mission: Impossible‘s $180.9 million final gross back in 1996 and giving it a decent shot of topping Mission: Impossible II‘s $215.4 million cume when all is said and done. Not adjusting for inflation, that would make it the highest-grossing installment of the franchise to date.


Also taking an estimated $10.5 million was Sony’s Alpha, which debuted slightly better than projected. The Sony historical action/drama boasts a good “B+” Cinemascore and an 84 percent “Fresh” rating on Rotten Tomatoes, which could have helped push it a bit higher this weekend.


Alpha‘s prehistoric setting, subtitled dialogue (the characters speak in an unidentifiable language), and lack of marquee actors (it stars the X-Men franchise’s Kodi-Smith McPhee) were always going to make this film a difficult sell for mainstream audiences, so it could be counted as a small victory that it debuted as high as it did. The last time we saw a major action film set in prehistoric times was 2008’s 10,000 BC, but that title benefitted from the name value of Independence Day director Roland Emmerich and a tentpole-style marketing campaign. It debuted with $35.8 million and finished with $94.7 million domestically.


In sixth place is Disney’s Christopher Robin, which dipped just 32 percent to an estimated $8.9 million in weekend three. The family release now has $66.9 million after 17 days, which puts it 18 percent ahead of Pete’s Dragon by the same point ($54.8 million) and 25 percent ahead of Paddington ($50.3 million). The budget on the film is unknown, though some reports put it in the $70 million range.


Finishing in seventh in its sophomore frame was BlacKkKlansman, which took in an estimated $7 million this weekend. That’s a drop of 35 percent for the acclaimed Spike Lee film, which added nearly 300 theaters after debuting to $10.8 million last weekend. The Focus release now has a good $23 million after ten days, which already puts in sixth place on the list of Lee’s top-grossing films of all time domestically, just behind Do the Right Thing ($27.5 million) and just ahead of He Got Game ($21.5 million) not adjusting for inflation.


Last weekend’s teen-driven horror film Slender Man dropped to eighth place in its sophomore frame, grossing $4.9 million for a total of $20.7 million domestically. That’s a fairly steep drop from its $11.3 million debut last weekend but not an unexpected one, as these types of horror releases are generally heavily frontloaded and tend to fade quickly.


Rounding out the Top 10, Hotel Transylvania 3: Summer Vacation took in an estimated $3.6 million in its seventh frame for a cume of $153.8 million domestically, while Mamma Mia! Here We Go Again finished in tenth place with an estimated $3.4 million in its fifth weekend and $111.2 million to date.


Overseas Update: 


With another $67 million internationally this weekend, Warner Bros.’  The Meg has crossed the $300 million mark worldwide, with $230.4 overseas and $83.8 million in North America. The $314.2 million total includes a very strong $30.5 million second weekend in China, bringing the film’s total in that country to $117.2 million.


Also chalking up a milestone was Mission: Impossible – Fallout, which crossed the $500 million mark worldwide after bringing in another $20.5 million overseas. Its international total now stands at $320.7 million and its global cume is $501.4 million.


Lastly, Hotel Transylvania 3: Summer Vacation passed the $400 million mark globally this weekend following its debut in China, where it opened to $16.9 million. It now has $272.1 million internationally and $426 million worldwide.



Monday’s Weekend Actuals (Domestic)
FRI, AUG. 17 – SUN, AUG. 19


WIDE (1000+)



#
TITLE
WEEKEND

LOCATIONS

AVG.
TOTAL
WKS.
DIST.




1
Crazy Rich Asians
$26,510,140

3,384

$7,834
$35,276,909
1
Warner Bros.


2
The Meg
$21,151,012
-53%
4,118
0
$5,136
$83,760,074
2
Warner Bros.


3
Mile 22
$13,710,825

3,520

$3,895
$13,710,825
1
STX Entertainment


4
Mission: Impossible – Fallout
$10,773,347
-44%
3,482
-406
$3,094
$181,012,068
4
Paramount


5
Alpha
$10,352,512

2,719

$3,807
$10,352,512
1
Sony / Columbia


6
Disney’s Christopher Robin
$8,861,530
-32%
3,602
0
$2,460
$66,878,940
3
Disney


7
BlacKkKlansman
$7,383,195
-32%
1,788
276
$4,129
$23,392,685
2
Focus Features


8
Slender Man
$4,801,712
-58%
2,358
0
$2,036
$20,578,291
2
Sony / Screen Gems


9
Hotel Transylvania 3: Summer Vacation
$3,768,479
-28%
2,187
-402
$1,723
$153,962,179
8
Sony / Columbia


10
Mamma Mia! Here We Go Again
$3,405,405
-42%
2,270
-542
$1,500
$111,222,895
5
Universal Pictures


11
The Equalizer 2
$2,863,549
-47%
1,888
-485
$1,517
$94,782,433
5
Sony / Columbia


12
Ant-Man and the Wasp
$2,646,856
-35%
1,520
-343
$1,741
$208,392,506
7
Disney


13
The Spy Who Dumped Me
$2,617,298
-60%
2,409
-702
$1,086
$29,998,313
3
Lionsgate


14
Incredibles 2
$2,302,020
-33%
1,238
-307
$1,859
$594,100,868
10
Disney


15
Dog Days
$868,664
-66%
2,387
-55
$364
$5,929,487
2
LD Entertainment / Mirror





LIMITED (100 — 999)



#
TITLE
WEEKEND

LOCATIONS

AVG.
TOTAL
WKS.
DIST.




1
Jurassic World: Fallen Kingdom
$1,157,380
-42%
814
-423
$1,422
$411,754,745
9
Universal


2
Teen Titans GO! to the Movies
$750,127
-59%
590
-847
$1,271
$27,301,479
4
Warner Bros.


3
Eighth Grade
$735,240
-54%
542
-542
$1,357
$11,638,783
6
A24


4
Three Identical Strangers
$502,144
-32%
276
-50
$1,819
$10,567,548
8
Neon


5
Skyscraper
$314,860
-53%
370
-300
$851
$66,772,705
6
Universal Pictures


6
Death of a Nation
$311,193
-68%
354
-471
$879
$5,312,420
3
Quality Flix / Pure Flix


7
The Darkest Minds
$255,173
-88%
448
-2679
$570
$12,289,659
3
20th Century Fox


8
Sorry To Bother You
$253,968
-39%
143
-61
$1,776
$16,297,953
7
Annapurna Pictures


9
Won’t You Be My Neighbor?
$214,115
-38%
206
-23
$1,039
$22,076,102
11
Focus Features


10
Puzzle
$212,704
32%
108
64
$1,969
$728,323
4
Sony Pictures Classics


11
Ocean’s 8
$200,057
-22%
211
-22
$948
$138,780,224
11
Warner Bros.


12
The First Purge
$139,035
-51%
184
-109
$756
$68,751,905
7
Universal Pictures


13
Tag (2018)
$115,287
-18%
163
7
$707
$54,325,802
10
Warner Bros.


14
Uncle Drew
$105,497
28%
147
29
$718
$42,191,935
8
Lionsgate / Summit


15
Solo: A Star Wars Story
$100,607
-23%
152
-18
$662
$213,462,269
13
Disney


16
Avengers: Infinity War
$100,562
-47%
148
-24
$679
$678,591,431
17
Disney


17
Deadpool 2
$58,766
-40%
119
-36
$494
$318,337,377
14
Fox





PLATFORM (1 — 99)



#
TITLE
WEEKEND

LOCATIONS

AVG.
TOTAL
WKS.
DIST.




1
The Miseducation of Cameron Post
$141,059
14%
72
47
$1,959
$407,735
3
FilmRise


2
The Spy Gone North
$136,031
214%
31
29
$4,388
$199,559
2
CJ Entertainment


3
The Island
$128,124
-51%
34
-6
$3,768
$526,221
2
Well Go USA Entertainment


4
McQueen
$113,763
-30%
95
42
$1,198
$975,198
5
Bleecker Street


5
Blindspotting
$108,561
-52%
47
-91
$2,310
$4,021,568
5
Lionsgate / Summit


6
The Wife
$108,284

4

$27,071
$108,284
1
Sony Pictures Classics


7
Sicario: Day of the Soldado
$88,648
-16%
85
-24
$1,043
$49,835,252
8
Sony / Black Label


8
Along With the Gods: The Last 49 Days
$85,347
-50%
18
-18
$4,742
$1,005,163
3
Well Go USA Entertainment


9
Leave No Trace
$78,778
-46%
93
-30
$847
$5,668,506
8
Bleeker Street


10
We The Animals
$63,357

3

$21,119
$63,357
1
The Orchard


11
Skate Kitchen
$63,040
239%
25
24
$2,522
$63,040
2
Magnolia


12
Juliet, Naked
$60,886

4

$15,222
$60,886
1
Roadside Attractions / Lionsgate


13
RBG
$52,781
-34%
52
-11
$1,015
$13,823,648
16
Magnolia Pictures


14
Blaze
$44,250

3

$14,750
$44,250
1
IFC Films / Sundance Selects


15
The Cakemaker
$38,921
-8%
31
3
$1,256
$704,770
8
Strand Releasing


16
Yellow Submarine (2018 re-release)
$27,449
33%
19
10
$1,445
$901,296
7
Abramorama


17
Buybust
$25,131
-68%
18
-7
$1,396
$153,551
2
Well Go USA Entertainment


18
Hereditary
$24,222
-40%
33
-21
$734
$44,032,182
11
A24


19
Don’t Worry, He Won’t Get Far on Foot
$19,503
-48%
33
-27
$591
$1,400,771
6
Amazon Studios


20
The Captain
$16,421
19%
10
4
$1,642
$63,053
4
Music Box Films


21
Far From The Tree
$13,558
28%
22
11
$616
$118,663
5
IFC Films / Sundance Selects


22
Memoir of War
$11,653

2

$5,827
$11,653
1
Music Box Films


23
Never Goin’ Back
$9,693
-39%
27
15
$359
$52,925
3
A24


24
1945
$9,026
0%
13
3
$694
$832,378
42
Menemsha Films


25
American Animals
$6,984
-38%
5
-5
$1,397
$2,846,270
12
The Orchard


26
Minding the Gap
$6,812

4

$1,703
$6,812
1
Hulu / Magnolia Pictures


27
Nico, 1988
$6,809
-44%
9
-3
$757
$45,656
3
Magnolia Pictures


28
Hearts Beat Loud
$4,630
-8%
12
-2
$386
$2,376,032
11
Gunpowder & Sky


29
Whitney
$4,532
-64%
8
-15
$567
$2,994,178
7
Roadside Attractions


30
Generation Wealth
$3,975
-74%
14
-15
$284
$230,571
5
Amazon Studios / Magnolia Pictures


31
93Queen
$3,878
-5%
2
0
$1,939
$49,278
4
Abramorama


32
Ryuichi Sakamoto: Coda
$3,402
-51%
4
-5
$851
$104,349
7
Cartilage Films


33
Boundaries
$3,233
-11%
7
-4
$462
$694,225
9
Sony Pictures Classics


34
Under the Tree
$3,060
8400%
4
3
$765
$61,527
7
Magnolia Pictures


35
Custody
$2,986
16%
3
0
$995
$76,705
8
Kino Lorber


36
The Catcher Was A Spy
$2,908
-30%
5
-4
$582
$711,669
9
IFC Films


37
The Rider
$2,905
82%
6
2
$484
$2,378,217
19
Sony Pictures Classics


38
Winning Formula
$2,706

3

$902
$17,389
4
Indican Pictures


39
Good Manners (As Boas Maneiras)
$2,513
105%
4
0
$628
$16,539
4
Distrib Films Us


40
The Third Murder
$2,108
-72%
8
-1
$264
$65,265
5
Film Movement


41
Wanda
$1,880
-51%
2
0
$940
$45,122
5
Janus Films


42
Damsel
$1,795
784%
3
-1
$598
$304,113
9
Magnolia Pictures


43
Cuban Food Stories
$1,399
-54%
1
0
$1,399
$5,433
2
First Run Features


44
Isle of Dogs
$1,033
-16%
5
-2
$207
$31,989,645
22
Fox Searchlight


45
No Date, No Signature
$997
-80%
2
-1
$499
$21,068
3
Distrib Films US


46
Poor Boy
$974

2

$487
$27,885
6
Indican Pictures


47
The Atomic Cafe
$825
-78%
2
-3
$413
$15,732
3
Kino Lorber


48
What Will People Say
$541
-18%
2
-1
$271
$34,179
6
Kino Lorber


49
The Desert Bride
$537
-42%
1
0
$537
$29,764
16
Strand Releasing


50
Filmworker
$499
-50%
1
0
$499
$98,503
15
Kino Lorber


51
Holy Hell
$478

1

$478
$34,215
5
Indican Pictures


52
En el Séptimo Día
$423
-47%
3
0
$141
$72,749
11
Cinema Guild


53
The Day After
$409

1

$409
$24,776
15
Cinema Guild


54
Love, Cecil
$330
-90%
1
-4
$330
$97,214
8
Zeitgeist Films


55
Jet Trash
$275

1

$275
$23,479
17
Indican Pictures


56
Ganja & Hess
$240

1

$240
$17,679
12
Kino Lorber


57
Gabriel and the Mountain
$223

1

$223
$15,288
10
Strand Releasing


58
Bye Bye Germany
$222
-16%
1
0
$222
$68,278
19
Film Movement


59
Walk With Me
$138

1

$138
$726,593
33
Kino Lorber




Sunday’s Studio Weekend Estimates (Domestic)
FRI, AUG. 17 – SUN, AUG. 19


WIDE (1000+)



#
TITLE
WEEKEND

LOCATIONS

AVG.
TOTAL
WKS.
DIST.




1
Crazy Rich Asians
$25,235,000

3,384

$7,457
$34,001,769
1
Warner Bros.


2
The Meg
$21,150,000
-53%
4,118
0
$5,136
$83,759,062
2
Warner Bros.


3
Mile 22
$13,620,000

3,520

$3,869
$13,620,000
1
STX Entertainment


4
Mission: Impossible – Fallout
$10,500,000
-46%
3,482
-406
$3,016
$180,738,721
4
Paramount


5
Alpha
$10,500,000

2,719

$3,862
$10,500,000
1
Sony / Columbia


6
Disney’s Christopher Robin
$8,862,000
-32%
3,602
0
$2,460
$66,879,410
3
Disney


7
BlacKkKlansman
$7,000,000
-35%
1,788
276
$3,915
$23,009,490
2
Focus Features


8
Slender Man
$4,965,000
-56%
2,358
0
$2,106
$20,741,579
2
Sony / Screen Gems


9
Hotel Transylvania 3: Summer Vacation
$3,675,000
-29%
2,187
-402
$1,680
$153,868,700
8
Sony / Columbia


10
Mamma Mia! Here We Go Again
$3,390,000
-42%
2,270
-542
$1,493
$111,207,490
5
Universal Pictures


11
The Equalizer 2
$2,810,000
-48%
1,888
-485
$1,488
$94,728,884
5
Sony / Columbia


12
The Spy Who Dumped Me
$2,650,000
-59%
2,409
-702
$1,100
$30,031,015
3
Lionsgate


13
Ant-Man and the Wasp
$2,613,000
-36%
1,520
-343
$1,719
$208,358,650
7
Disney


14
Incredibles 2
$2,321,000
-32%
1,238
-307
$1,875
$594,119,848
10
Disney


15
Dog Days
$830,000
-68%
2,387
-55
$348
$5,890,823
2
LD Entertainment / Mirror





LIMITED (100 — 999)



#
TITLE
WEEKEND

LOCATIONS

AVG.
TOTAL
WKS.
DIST.




1
Jurassic World: Fallen Kingdom
$1,155,000
-42%
814
-423
$1,419
$411,752,365
9
Universal


2
Eighth Grade
$740,000
-53%
542
-542
$1,365
$11,643,543
6
A24


3
Teen Titans GO! to the Movies
$710,000
-61%
590
-847
$1,203
$27,261,352
4
Warner Bros.


4
Three Identical Strangers
$498,400
-32%
276
-50
$1,806
$10,563,804
8
Neon


5
Sorry To Bother You
$246,500
-41%
143
-61
$1,724
$16,290,485
7
Annapurna Pictures


6
Puzzle
$217,986
35%
108
64
$2,018
$733,605
4
Sony Pictures Classics


7
Uncle Drew
$105,000
27%
147
29
$714
$42,191,438
8
Lionsgate / Summit


8
Solo: A Star Wars Story
$98,000
-25%
152
-18
$645
$213,459,662
13
Disney


9
Avengers: Infinity War
$97,000
-49%
148
-24
$655
$678,587,869
17
Disney


10
Death of a Nation
$10,305
-99%
354
-471
$29
$5,011,532
3
Quality Flix / Pure Flix





PLATFORM (1 — 99)



#
TITLE
WEEKEND

LOCATIONS

AVG.
TOTAL
WKS.
DIST.




1
The Miseducation of Cameron Post
$138,000
12%
72
47
$1,917
$404,676
3
FilmRise


2
McQueen
$111,346
-31%
95
42
$1,172
$972,781
5
Bleecker Street


3
The Wife
$111,137

4

$27,784
$111,137
1
Sony Pictures Classics


4
Blindspotting
$110,000
-52%
47
-91
$2,340
$4,023,007
5
Lionsgate / Summit


5
Leave No Trace
$81,092
-44%
93
-30
$872
$5,670,820
8
Bleeker Street


6
We The Animals
$66,261

3

$22,087
$66,261
1
The Orchard


7
Juliet, Naked
$60,922

4

$15,231
$60,922
1
Roadside Attractions / Lionsgate


8
Blaze
$45,342

3

$15,114
$45,342
1
IFC Films / Sundance Selects


9
Scotty and the Secret History of Hollywood
$42,082
-22%
27
9
$1,559
$253,979
4
Greenwich Entertainment


10
Madeline’s Madeline
$19,450
8%
2
1
$9,725
$46,273
2
Oscilloscope Laboratories


11
The Captain
$14,880
7%
10
4
$1,488
$61,512
4
Music Box Films


12
Memoir of War
$10,710

2

$5,355
$10,710
1
Music Box Films


13
Dark Money
$10,305

10

$1,031
$164,047
6
PBS Distribution


14
Hearts Beat Loud
$3,877
-23%
12
-2
$323
$2,375,279
11
Gunpowder & Sky


15
Gauguin – Voyage To Tahiti
$2,531
-85%
3
-5
$844
$200,157
6
Cohen Media Group



The post Weekend Actuals: ‘Crazy Rich Asians’ Pops w/ $26.5M 3-Day, $35.2M 5-Day; ‘Mile 22’ Smuggles $13.7M appeared first on BoxOffice Pro.




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