Saturday Update: Disney / Pixar’s Onward bowed to an estimated $12.1 million opening day, including $2 million from Thursday night previews and $650K from February 29 special screenings. The studio’s latest original film is targeting an opening weekend slightly over $40 million at its current pace.
Yesterday’s debut registered slightly below expectations, particularly given the brand names and strong reviews in play (even when considering this is an original film). However, as noted in our earlier forecasts, a growing factor had been the recent breakout and semi-breakout of Sonic the Hedgehog and The Call of the Wild among family audiences. The former in particular has shown strong appeal to young and adult males, two demos Onward is targeting heavily.
For comp purposes, Onward‘s first day registered 24 percent ahead of The Addams Family ($9.7 million), 17 percent behind The LEGO Batman Movie ($14.5 million), and 38 percent behind Zootopia ($19.5) million.
Universal’s The Invisible Man added $4.31 million yesterday to kick off its second frame, now standing at $38.3 million after eight days domestically. The week-to-week decline was a bit sharper than we expected, though most of that gap could be attributed to the film’s strong PLF footprint last week (which it lost to Onward this weekend). Look for a still-strong sophomore frame around $14.6 million.
Warner Bros.’ The Way Back posted $2.6 million on opening day in third place after opting out of Thursday night previews. That’s ahead of the studio’s recent adult-driven dramas like Richard Jewell ($1.56 million) and The Good Liar ($1.64 million). Opening weekend looks to net around $8.4 million.
Meanwhile, Emma. expanded in semi-wide release at 1,565 locations with $1.67 million on Friday. The period comedy has earned $3.56 million stateside thus far and should ring in around $5.4 million this weekend.
Early weekend estimates are below, to be followed by studio estimates on Sunday.
Early Weekend Estimates (Domestic)
FRI, MAR. 6 – SUN, MAR. 8
WIDE (1000+)
#
TITLE
WEEKEND
LOCATIONS
AVG.
TOTAL
WKS.
DIST.
1
Onward
$42,000,000
—
4,310
—
$9,745
$42,000,000
1
Disney
2
The Invisible Man
$14,600,000
-48%
3,610
0
$4,044
$52,143,570
2
Universal Pictures
3
The Way Back
$8,400,000
—
2,718
—
$3,091
$8,400,000
1
Warner Bros.
4
Sonic The Hedgehog
$8,100,000
-50%
3,717
-460
$2,179
$140,918,152
4
Paramount
5
The Call Of The Wild
$7,300,000
-45%
3,914
49
$1,865
$57,783,738
3
20th Century Studios
6
Emma.
$5,400,000
366%
1,565
1468
$3,450
$7,292,065
3
Focus Features
7
Bad Boys For Life
$3,100,000
-29%
2,159
-549
$1,436
$202,078,103
8
Sony / Columbia
8
Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn)
$2,100,000
-49%
2,173
-951
$966
$82,500,582
5
Warner Bros.
9
Impractical Jokers: The Movie
$1,700,000
-52%
1,725
-175
$986
$1,700,000
3
truTV
10
1917
$1,400,000
-48%
1,535
-697
$912
$158,324,094
11
Universal Pictures
11
Jumanji: The Next Level
$1,400,000
-36%
1,403
-408
$998
$315,931,594
13
Sony Pictures
12
Brahms: The Boy II
$1,200,000
-54%
1,355
-796
$886
$11,731,854
3
STX Entertainment
13
Fantasy Island
$895,000
-62%
1,362
-1362
$657
$25,825,897
4
Sony Pictures
LIMITED (100 — 999)
#
TITLE
WEEKEND
LOCATIONS
AVG.
TOTAL
WKS.
DIST.
1
My Hero Academia: Heroes Rising
$1,400,000
-76%
690
-482
$2,029
$1,400,000
2
FUNimation Entertainment
2
Parasite
$585,000
-61%
625
-699
$936
$52,758,454
22
NEON
3
Portrait of a Lady on Fire
$505,000
-33%
334
66
$1,512
$3,327,281
14
NEON
4
Baaghi 3
$440,000
—
265
—
$1,660
$440,000
1
FIP
5
Dolittle
$420,000
-59%
687
-790
$611
$76,895,530
8
Universal
6
The Gentlemen
$360,000
-67%
492
-981
$732
$36,004,183
7
STX Entertainment
7
The Photograph
$340,000
-68%
382
-1067
$890
$20,354,050
4
Universal Pictures
8
Knives Out
$305,000
-51%
401
-269
$761
$165,167,445
15
Lionsgate
9
Las Píldoras De Mi Novio
$245,000
-60%
280
-70
$875
$2,793,405
3
Lionsgate / Pantelion Films
10
Star Wars: The Rise Of Skywalker
$230,000
-36%
269
-124
$855
$515,059,813
12
Disney
11
Greed
$195,000
707%
596
592
$327
$226,075
2
Sony Pictures Classics
12
Little Women
$160,000
-61%
263
-169
$608
$107,967,085
11
Sony Pictures
13
Frozen II
$160,000
-49%
229
-115
$699
$477,288,380
16
Disney
14
Spies in Disguise
$160,000
-28%
187
-58
$856
$66,670,714
11
20th Century Fox
15
Jojo Rabbit
$85,000
-67%
159
-148
$535
$85,000
21
Fox Searchlight
PLATFORM (1 — 99)
#
TITLE
WEEKEND
LOCATIONS
AVG.
TOTAL
WKS.
DIST.
1
First Cow
$95,000
—
4
—
$23,750
$95,000
1
A24
2
Wendy
$60,000
129%
69
65
$870
$89,979
2
Fox Searchlight
3
Ford v. Ferrari
$50,000
-47%
95
-58
$526
$117,600,351
17
20th Century Fox
4
Underwater
$20,000
-55%
50
-28
$400
$17,279,884
9
20th Century Fox
5
Downhill
$18,000
-91%
69
-608
$261
$8,273,306
4
Fox Searchlight
Friday Update: Disney reports this morning that Pixar’s latest original film, Onward, earned $2 million from shows beginning at 6pm on Thursday. That follows the $650K earned from 3pm-only screenings on Leap Day last Saturday in just 470 locations.
Related Coverage: Weekend Box Office Forecast (Updated): Onward and The Way Back
Here’s how Onward‘s Thursday night start (sans Leap Day earnings) stacks up against recent animated titles:
60 percent ahead of The Addams Family ($1.25 million)13 percent behind The Secret Life of Pets 2 ($2.3 million)33 percent behind How to Train Your Dragon: The Hidden World ($3.0 million)9 percent behind The LEGO Batman Movie ($2.2 million)18 percent ahead of Zootopia ($1.7 million)
Of note, the three films mentioned above which Onward trailed were sequels/franchise follow-ups, one of which (Pets 2) was a summer release with schools out of session. Overall, this is a great start for the latest Pixar entry.
This weekend’s other opener, The Way Back, did not hold Thursday previews.
More updates throughout the weekend.
Image Sources: Disney, Universal, and Warner Bros.
The post Weekend Box Office Estimates: <em>Onward</em> Hits the Road w/ $40M+ Debut; <em>Invisible Man</em> Adds $14M+ as <em>The Way Back</em> Starts at $8M+ appeared first on Boxoffice.
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