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Saturday Update: As expected, Shazam! is on course to finish atop the box office again this weekend as it added $6.365 million on Friday, bringing its eight-day domestic haul to $76.1 million. The strongly received DC film from Warner Bros. looks to top $24+ million in its second frame.





Little scored a healthy debut for Universal with $5.37 million on opening day (inclusive of Thursday night shows). Comping not far behind the $6.59 million first day of What Men Want earlier this year, this high concept comedy marks another counter-programming success for producer Will Packer. We’re expecting around $15 million+ for the weekend based on current projections.





Beyond those titles, unfortunately, two of the weekend’s key openers significantly disappointed. Lionsgate’s Hellboy remake proved to open well below expectations with $4.93 million on opening day. That comes in 36 percent behind Ghost In the Shell‘s $7.66 million debut two years ago, and just ahead of Underworld: Blood Wars‘ $4.87 million first day several months before that. Poor reviews and a general lack of enthusiasm among even die hard fans — who still hold Guillermo del Toro’s previous two films in high regard — are contributing to the underwhelming start, which will likely give way to significant front-loading considering the month’s superhero competition. We’re projecting around $12 million for the weekend.





Opening even further below expectations based on pre-release tracking, Missing Link scored a lukewarm $1.611 million opening day yesterday. Despite positive reviews and the typically reliable Laika brand name — which has never debuted a film below a $12.6 million weekend (Kubo and the Two Strings) — the film’s limited marketing push, as well as the spotty history of stop-motion animation among today’s young audiences, are contributing to the under-performance. While a strong weekend multiple and staying power in the weeks ahead are generally still expected, we’re now projecting around $6 million for the opening frame.





Last but not least among the openers, and notably ahead of expectations, After took in $2.9 million on opening day Friday for distributor Aviron. That nearly doubles the $1.49 million first day of Midnight Sun last year, against which After had been closely tracking ahead of its debut. The studio projects a solid $7.7 million opening weekend.





Meanwhile, among holdovers: Pet Sematary grossed $2.93 million to begin its second frame, standing at $34.1 million after eight days; Dumbo added $2.27 million on Friday for an updated $83 million domestic cume; Captain Marvel tacked on another $2.21 million and cracked $380.1 million domestically; and, Us added $2.09 million for a new tally of $158.6 million.





Early weekend estimates are below with studio updates to follow on Sunday.




Early Weekend Estimates (Domestic)
FRI, APR. 12 – SUN, APR. 14


WIDE (1000+)



#
TITLE
WEEKEND
 
LOCATIONS
 
AVG.
TOTAL
WKS.
DIST.




1
Shazam!
$24,500,000
-54%
4,306
89
$5,690
$94,273,013
2
Warner Bros.


2
Little (2019)
$15,400,000

2,667

$5,774
$15,400,000
1
Universal Pictures


3
Hellboy
$12,000,000

3,303

$3,633
$12,000,000
1
Lionsgate / Summit


4
Dumbo
$9,300,000
-49%
3,706
-553
$2,509
$90,059,162
3
Walt Disney Pictures


5
Pet Sematary
$9,000,000
-63%
3,585
0
$2,510
$40,121,660
2
Paramount Pictures


6
Captain Marvel
$8,400,000
-32%
2,975
-598
$2,824
$386,313,581
6
Disney


7
After (2019)
$7,700,000

2,138

$3,601
$7,700,000
1
Aviron Pictures


8
Us (2019)
$6,900,000
-50%
2,768
-744
$2,493
$163,452,425
4
Universal Pictures


9
Missing Link
$6,000,000

3,413

$1,758
$6,000,000
1
United Artists Releasing


10
The Best of Enemies
$2,200,000
-51%
1,705
0
$1,290
$8,301,570
2
STX Entertainment


11
Unplanned
$1,700,000
-48%
1,402
-114
$1,213
$15,730,305
3
Pure Flix


12
Five Feet Apart
$1,500,000
-58%
1,473
-1011
$1,018
$43,861,394
5
CBS Films


13
Wonder Park
$650,000
-70%
1,172
-1109
$555
$43,372,568
5
Paramount





LIMITED (100 — 999)



#
TITLE
WEEKEND
 
LOCATIONS
 
AVG.
TOTAL
WKS.
DIST.




1
How to Train Your Dragon: The Hidden World
$580,000
-71%
822
-1106
$706
$157,802,605
11
Universal / DreamWorks Animation


2
Tyler Perry’s A Madea Family Funeral
$320,000
-72%
475
-626
$674
$72,705,430
7
Lionsgate


3
No Manches Frida 2
$180,000
-56%
135
-140
$1,333
$9,042,565
5
Lionsgate / Pantelion Films


4
The Aftermath
$150,000
-58%
234
-110
$641
$1,420,397
5
Fox Searchlight





PLATFORM (1 — 99)



#
TITLE
WEEKEND
 
LOCATIONS
 
AVG.
TOTAL
WKS.
DIST.




1
Cold Pursuit
$40,000
-41%
92
-26
$435
$32,121,587
10
Lionsgate / Summit


2
Ash is Purest White
$32,000

24

$1,333
$32,000
5
Cohen Media Group


3
The Kid
$9,500
-15%
49
27
$194
$1,500,057
6
Lionsgate


4
Faith, Hope & Love
$7,800
-25%
6
-2
$1,300
$176,309
5
ArtAffects Entertainment


5
Girls of the Sun
$7,750

8

$969
$7,750
1
Cohen Media Group









Friday Update: Lionsgate reports this morning that Hellboy earned an estimated $1.38 million from Thursday night shows at an estimated 2,700 locations. That registers 38 percent ahead of Resident Evil: The Final Chapter‘s $1.0 million start in January 2017, while coming in 23 percent behind Ghost In the Shell‘s $1.8 million kickoff in late March of the same year.





Meanwhile, Universal’s Little is off to a fair start with $735K earned from shows beginning at 7pm in 2,200 locations last night. That’s 26.5 percent off I Feel Pretty‘s $1.0 million start last April, although comps for original comedies are even less reliable than those of trend-heavy franchise pics.





Meanwhile, After banked $550K last night, while Missing Link reportedly took in $230K.





More updates throughout the weekend, and be sure to check out our earlier Weekend Forecast.


The post Weekend Estimates: <em>Shazam!</em> Champion Again ($24M+); <em>Little</em> Healthy ($15M+); <em>Hellboy</em> ($12M) & <em>Missing Link</em> ($6M) Soft; <em>After</em> Beats Expectations ($7.7M) appeared first on Boxoffice.




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